EMPOWERING PEOPLE
TO EAT MORE PLANTS

Our vision is a world where plant-based eating is a mainstream choice
to improve health, our environment, and animal welfare.

GET STARTED

THE CHOICE IS YOURS

You’ve chosen into a path less traveled—one based on the power of plants. Whether you choose to follow a vegan diet always or just sometimes, we celebrate your boldness, and we celebrate your choice.

WHO KNEW HEALTHY FOOD COULD TASTE THIS GOOD?

VIEW MENUS

HEALTH IN NUMBERS

Scientific evidence links excess meat consumption, particularly of red and processed meat, with heart disease, stroke, type 2 diabetes, obesity, certain cancers, and earlier death*
  • 55%
    decreased chance of high blood pressure*
  • 32%
    reduced risk of heart disease*
  • 78%
    less risk of diabetes*

Plant-based eating is the only diet scientifically proven to improve or reverse chronic disease*

*on a plant-based diet. Source: Meatless Monday; The New York Times; TIME Magazine; Physicians Committee for Responsible Medicine; Nutrients; Nature; American Journal of Clinical Nutrition, and Earthday.org.

Good for
the planet

Everything we put on our plates and in our bodies has a direct impact on our planet.

Eat one less burger a week and save the equivalent of 320 miles in carbon emissions.
It takes 1850 gallons of water to produce 1 lb of beef vs 39 gallons for 1 lb of vegetables.
The fastest way to reduce your carbon footprint is to switch to a plant-based diet.

There are over 20,000 edible plants in the world

And they're packed with vitamin-dense, nutrient-rich properties. Discover new ingredients, taste new flavors, and explore the world of plant-based cooking.

GET STARTED