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EMPOWERING PEOPLE
TO EAT MORE PLANTS

Our vision is a world where plant-based eating is a mainstream choice
to improve health, our environment, and animal welfare.

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We call it “Balanceatarian”

It’s a made up word, that makes a lot of sense.

A Balanceaterian is a person who adopts a plant-based diet - even just a couple of times a week - positively impacting their health and the environment.

WHO KNEW HEALTHY FOOD COULD TASTE THIS GOOD.

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HEALTH IN NUMBERS

Scientific evidence links excess meat consumption, particularly of red and processed meat, with heart disease, stroke, type 2 diabetes, obesity, certain cancers, and earlier death*
  • 55%
    decreased chance of high blood pressure*
  • 32%
    reduced risk of heart disease*
  • 78%
    less risk of diabetes*

Plant-based eating is the only diet scientifically proven to improve or reverse chronic disease*

*on a plant-based diet. Source: Meatless Monday; The New York Times; TIME Magazine; Physicians Committee for Responsible Medicine; Nutrients; Nature; American Journal of Clinical Nutrition, and Earthday.org.

Good for
the planet

Everything we put on our plates and in our bodies has a direct impact on our planet.

Eat one less burger a week and save the equivalent of 320 miles in carbon emissions.
It takes 1850 gallons of water to produce 1 lb of beef vs 39 gallons for 1 lb of vegetables.
The fastest way to reduce your carbon footprint is to switch to a plant-based diet.

There are over 20,000 edible plants in the world

All packed with vitamin-dense, nutrient-rich properties. Discover new ingredients, taste new flavors, and explore the world of plant-based cooking.

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